LETTERFORM DESIGN
ART DIRECTION
PUBLICATION DESIGN

A custom, imperfect typeface I created inspired by the intricateness and organic nature of flowers. I wanted to juxtapose the undulating, round composition of florals with Art Deco letterforms. This concept, as well as the name “Calla Display,” were chosen to remember the life of a friend who loved both Calla lilies and Art Deco architecture. As part of a collaborative project, I led the design and production of a type specimen book filled with every participant’s custom typeface and a riso-printed type specimen poster.