Greenpeace is a global campaign effort started in 1971 by environmental activists. The goal of this rebrand was to take Greenpeace from a space of fear-driven messaging and bring it into the realm of planetary celebration. We wanted climate activism to feel hopeful and accessible rather than futile and out-of-reach. In an effort to reconnect humans with nature, we created an inviting logo and logotype. Other design elements included web design, animation, illustration, and merchandise design. Designed in 2023 as part of my apprenticeship at Tractorbeam.

COLLABORATORS: Daniel Geizler, Chase Kahn (Creative Direction)