Greenpeace is a global campaign effort started in 1971 by environmental activists. The goal of this rebrand was to take Greenpeace from a space of fear-driven messaging and bring it into the realm of planetary celebration. We wanted climate activism to feel hopeful and accessible, not futile and out-of-reach. In an effort to reconnect humans with nature, we created an inviting logo and logotype. Other design elements included web design, animation, illustration, merchandise design, and curated AI-imagery.

Project created in collaboration with Daniel Geizler (danielgeizler.com) during our internships at Tractorbeam.