HumanMend Psychotherapy
ART DIRECTION
IDENTITY DESIGN
UX/UI DESIGN
ILLUSTRATION
HumanMend specializes in anxiety and eating disorder therapy. They were in need of a visual identity that felt both welcoming and credible without leaning too far into clinical aesthetics. The design system we established aims at appealing to young female professionals struggling with perfectionism. Furthermore, it promotes HumanMend’s founding ideal that wholeness doesn’t come without imperfect parts.
COLLABORATORS: Abby White, Calvin Ballif (Development), Katie Javadi, Lily Ballif (Photography)
COLLABORATORS: Abby White, Calvin Ballif (Development), Katie Javadi, Lily Ballif (Photography)