BRANDING
FALL 2021
STUDENT WORK

Museum Of The Weird is a museum in Austin, Texas whose mission is to open patrons’ eyes to the possibility of the other-worldy. Previously, the museum hosted oddities. This new branding offers a psychological direction: weirdness is innate––the weirdest things on Earth might be the capacity of the human mind, the third eye, and the differences in what we believe. For the theoretical campaign to launch this rebrand, a series of conspiracy theorists are set to lecture at the museum.

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